What is a digitalization strategy?
A digitalization strategy serves to implement a company's long-term goals and includes an organization's behavior and planning with regard to digital issues. It provides the framework for the short-, medium-, and long-term digital transformation of a company . It also provides guidance on digital issues and enables the definition of specific projects that drive digital transformation. A digital agenda serves to concretely shape the digitalization strategy. The lack of a well-thought-out digitalization strategy often results in digital activism, which in turn leads to wasted budgets and failed projects.
What steps are taken to develop a digitization strategy?
The figure shows the process involved in developing a digitization strategy. First, the current situation is assessed by analyzing the process flows. analysis of the process flows . Once the strengths/weaknesses analysis has been completed, specific areas for action are identified that should be adapted to the corporate strategy. The result is a digitization strategy.
