Insights from the video interview between Board Spokesperson André Vogt and Division Head Jens Brettschneider.
Application Management was long considered “invisible” ITdiscipline in IT: keeping systems stable, processing tickets, and preventing outages. But this view is no longer far fall short. Modern companies expect more not just stability, but speed, the ability to innovate, and a deep understanding of their business processes. Gspoke about exactly this topic, André Vogt and Division Head for Application Management Jens Brettschneider in the latest video interview.
The interview explains why application management is a strategic success factor today and why specialized partners are playing an increasingly important role in this area.
From a Traditional Business to a Strategic Enabler
It becomes clear early on in the conversation that modern operations and support services have little to do with the old image of IT operations that are purely about “keeping the lights on.”
Instead, accompany Applicationmanagement teams now support applications throughout their entire lifecycle— from stabilization implementation through further development to stable operation to continuous further developmentoptimization. This is no longer just about servers and databases, but about business processes, departments, and digital value creation.
It is particularly evident in specialized fields such as data analytics and document logistics just how important in-depth technical expertise has become. Today, companies are no longer looking for anonymous outsourcing arrangements, but rather for partners who truly understand their processes.
Why Companies Are Increasingly Relying on External Specialists
A key topic of the interview: the growing shortage of skilled workers in the IT sector.
- Experienced employees are retiring,
- Know-how is disappearing,
- Requirements for availability and response times are increasing,
- At the same time, the pressure to innovate is growing.
Modern Application Management today means far more than just increasing efficiency or optimizing costs. Above all, companies are looking for reliable partners who can ease their operational burden while simultaneously supporting their own value creation.
As Jens Brettschneider explains, customers today are primarily looking for:
- Reliability,
- specialized expertise,
- flexible service models,
- and a partner who takes both operations and further development into account.
AI, the Cloud, and DevOps Are Transforming Application Management
The conversation becomes particularly interesting when we look at technological developments.
Cloud platforms, AI services, and hybrid architectures are transforming IT landscapes much more rapidly today than they were just a few years ago. Applications are becoming more dynamic, integrations more complex, and technological change a constant reality.
The real challenge of modern IT today lies less in individual technologies than in how they interact: applications, cloud services, AI components, and business processes must be intelligently orchestrated. This requires experts who not only understand individual systems but can also manage complex IT landscapes holistically.
DevOps also plays an important role in this context: operations and development are becoming increasingly intertwined. The goal is to design applications from the outset in such a way that they can be operated reliably while still allowing for flexible further development.
In the full interview, André Vogt and Jens Brettschneider discuss exactly what this development looks like in practice and what role AI will play in it in the future.
Why Modern Application Management Is More Than Just Outsourcing
Another interesting aspect of the discussion: Why do companies choose to work with an external partner in the first place?
The answer apparently lies less in standardization and more in collaborative and tailored collaboration. Today, companies no longer expect anonymous, off-the-shelf services, but rather partners who truly understand their applications, processes, and business requirements.
The following factors, in particular, play a decisive role:
- Customized models for Service Level Agreements (SLA)Service Level Agreements (SLA) between an IT service provider and a customer… More,
- transparent processes,
- personal collaboration,
- and a deep understanding of specialized applications.
It is precisely this combination of specialization and collaborative partnership that sets modern application management apart from traditional outsourcing approaches.
A Look into the Future
A look into the future shows: Application Management is becoming more strategic, more technological, and at the same time much closer to the business units.
Among other things, this involves:
- the increasing integration of AI into business processes,
- the ongoing transformation of IT organizations,
- international service structures,
- and even the acquisition of entire business units, including their staff.
AI, automation, and cloud technologies, in particular, are increasing not only the speed but also the complexity of modern IT landscapes. This is precisely why specialized partners with a comprehensive understanding of technology and processes are becoming increasingly important.
Watch the full video interview now
- What role will AI and automation really play in the future?
- Why is specialization becoming increasingly important?
- And how is the collaboration between IT service providers and business units changing?
André Vogt and Jens Brettschneider provide the answers in the full interview.
WE'D BE HAPPY TO ADVISE YOU
Jens Brettschneider
Head of Business Unit
Application Management
jens.brettschneider@isr.de
+49(0)151 422 05 425
